International School of Business & Media
Pune, Kolkata, Bengaluru | Specialized B-School | Estd 2000
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Institute Overview
International School of Business & Media (ISB&M), established in 2000, is one of India's premier business schools specializing in Marketing and Media Management. With campuses in Pune, Kolkata, and Bengaluru, ISB&M has established itself as a leader in marketing education with strong industry linkages and excellent placement records. The institute is known for its industry-relevant curriculum, experienced faculty, and focus on practical learning through live projects and internships.
Top 5
Marketing B-School in India
2000
Established
1200+
Students
80+
Faculty Members
Key Highlights
- Among India's top 5 business schools for Marketing & Media Management
- AICTE approved PGDM programs across all campuses
- Industry-aligned curriculum with focus on marketing and media
- Strong corporate partnerships with leading FMCG, media and retail companies
- Multiple campus locations (Pune, Kolkata, Bengaluru)
- Excellent placement record with 92% placement rate
- Faculty with extensive industry and academic experience
- Focus on holistic development and industry readiness
Programs Offered
PGDM in Marketing Management
Duration: 2 years, Full-time
Seats: 180
Eligibility: Bachelor's degree with 50% marks
Flagship program focusing on marketing strategies and brand management
PGDM in Media & Communication
Duration: 2 years, Full-time
Seats: 120
Eligibility: Bachelor's degree with 50% marks
Specialized program in media management and communication
PGDM in Finance
Duration: 2 years, Full-time
Seats: 90
Eligibility: Bachelor's degree with 50% marks
Comprehensive program in financial management and analysis
PGDM in Human Resource
Duration: 2 years, Full-time
Seats: 60
Eligibility: Bachelor's degree with 50% marks
Specialized program in human resource management
PGDM in International Business
Duration: 2 years, Full-time
Seats: 60
Eligibility: Bachelor's degree with 50% marks
Program focusing on global business and trade
Executive PGDM
Duration: 15 months, Weekend
Seats: 40
Eligibility: Graduates with work experience
Executive program for working professionals
Campus Locations
ISB&M Pune
Address: Nande Village, Pune
Programs: All PGDM programs
Highlights: Flagship campus with extensive infrastructure
ISB&M Kolkata
Address: Rajarhat, Kolkata
Programs: PGDM in Marketing, Finance, HR
Highlights: Strong industry connect in Eastern India
ISB&M Bengaluru
Address: Electronic City, Bengaluru
Programs: PGDM in Marketing, Media, IT
Highlights: Located in India's IT capital
Admission Process
Eligibility Criteria
- PGDM Programs: Bachelor's degree with minimum 50% marks (45% for reserved categories)
- Executive PGDM: Bachelor's degree + 2 years work experience
- Valid score in CAT/XAT/CMAT/MAT/ATMA or ISB&M Aptitude Test
- Work experience preferred but not mandatory
- Final year students can apply provisionally
- Good communication and interpersonal skills
Selection Process
- Valid score in CAT/XAT/CMAT/MAT/ATMA or ISB&M Aptitude Test
- Shortlisting based on entrance exam scores, academic profile, and work experience
- Group Discussion and Personal Interview
- Written Ability Test for some candidates
- Final selection based on composite score:
- Entrance Exam Score: 40%
- Academic Performance: 20%
- Work Experience: 10%
- GD & PI: 30%
Important Dates for 2025 Admission
| Event | Date |
|---|---|
| Application Start Date | September 2024 |
| Application Deadline | February 2025 |
| ISB&M Aptitude Test | March 2025 |
| GD-PI Process | March-April 2025 |
| Final Merit List | May 2025 |
| Program Commencement | June 2025 |
Fees & Scholarships
Program Fees (2025-26)
| Program | Total Fees | Installment Details |
|---|---|---|
| PGDM in Marketing Management | ₹11.5 Lakhs | ₹5.75 Lakhs per year |
| PGDM in Media & Communication | ₹10.5 Lakhs | ₹5.25 Lakhs per year |
| PGDM in Finance | ₹10.5 Lakhs | ₹5.25 Lakhs per year |
| PGDM in Human Resource | ₹10.0 Lakhs | ₹5.0 Lakhs per year |
| Executive PGDM | ₹8.0 Lakhs | Full payment at admission |
Scholarships & Financial Aid
ISB&M offers various scholarships to deserving and meritorious students:
- Merit Scholarship for top 10% students based on entrance exam scores
- ISB&M Excellence Scholarship for outstanding academic record
- Women Leadership Scholarship for female candidates
- Special scholarships for SC/ST/OBC students
- Industry-sponsored scholarships from partner companies
- Sports and Cultural Scholarship
- Alumni-sponsored scholarships
Education Loans
The institute has tie-ups with leading banks for education loans at competitive interest rates. Assistance is provided for loan documentation and processing across all campuses.
Cutoff & Eligibility
Entrance Exam Cutoff Trends (Percentile)
| Exam | 2024 | 2023 | 2022 |
|---|---|---|---|
| CAT | 75 | 73 | 70 |
| XAT | 70 | 68 | 65 |
| CMAT | 80 | 78 | 75 |
| MAT | 75 | 73 | 70 |
| ISB&M Aptitude Test | 65 | 63 | 60 |
Academic Eligibility
- Minimum 50% marks in Bachelor's degree (45% for SC/ST candidates)
- No age limit for any program
- Final year students can apply provisionally
- Work experience preferred but not mandatory
- Good communication and presentation skills
- For Executive PGDM: Minimum 2 years of work experience required
Placement Statistics
₹8.5 LPA
Average Package
₹18.5 LPA
Highest Package
92%
Placement Rate
150+
Recruiting Companies
Sector-wise Placement (2024)
| Sector | Percentage | Average Package |
|---|---|---|
| FMCG & Consumer Goods | 35% | ₹9.2 LPA |
| Media & Advertising | 25% | ₹8.5 LPA |
| Banking & Financial Services | 15% | ₹9.8 LPA |
| Retail & E-commerce | 12% | ₹8.8 LPA |
| IT & Technology | 8% | ₹9.5 LPA |
| Others | 5% | ₹7.5 LPA |
Top Recruiters
FMCG & Consumer Goods
HUL, P&G, Nestle, ITC, Coca-Cola, PepsiCo, Asian Paints, Marico, Britannia
Media & Advertising
GroupM, Dentsu, Ogilvy, Leo Burnett, McCann, Publicis, WPP, IPG
Banking & Finance
HDFC Bank, ICICI Bank, Axis Bank, Kotak Mahindra, Bajaj Finserv, American Express
Retail & E-commerce
Amazon, Flipkart, Reliance Retail, DMart, Big Bazaar, Nykaa, Myntra
Rankings & Accolades
National Rankings
| Ranking Body | Year | Rank |
|---|---|---|
| Business Today | 2023 | 42 |
| Outlook | 2023 | 38 |
| Times B-School | 2023 | 35 |
| Career 360 | 2023 | A+ |
Specialized Recognition
- Ranked among top 5 business schools for Marketing in India
- Best B-School for Media Management (Education World 2023)
- AICTE Approved PGDM Programs across all campuses
- Excellence in Marketing Education Award (ET Now 2023)
- Industry-Academia Interface Award (FICCI 2023)
- Top B-School for Placements in Marketing Domain (Business World 2023)
Campus Infrastructure
Academic Blocks
Modern classrooms with audio-visual facilities, seminar halls, and conference rooms
Media Lab
State-of-the-art media lab with editing suites, recording studio, and production equipment
Library
Well-stocked libraries with 50,000+ books, 300+ journals, and digital resources
Computer Center
High-tech computer labs with high-speed internet and business software
Auditorium
300-seater auditoriums for seminars, workshops and corporate events
Hostels
Separate hostel facilities for boys and girls with modern amenities
Sports Facilities
Basketball courts, indoor games, gymnasiums, and yoga centers
Cafeteria
Multi-cuisine cafeterias serving hygienic and nutritious food
Campus Gallery
Student & Alumni Reviews
"ISB&M provides an excellent learning environment specifically designed for marketing and media professionals. The curriculum is industry-relevant and the faculty has extensive practical experience. The media lab is well-equipped with all the necessary tools and equipment. The placement opportunities in marketing roles are outstanding, with top FMCG and media companies recruiting from campus. The focus on live projects and industry interactions really prepares you for the corporate world."
"The PGDM in Media & Communication at ISB&M is perfectly designed for today's media industry. The program covers everything from traditional media to digital marketing strategies. The faculty members are not just academicians but industry practitioners who bring real-world insights. The placement cell works tirelessly to ensure excellent opportunities. The campus infrastructure is modern and having multiple campus locations provides flexibility in choosing the right environment."
"As an alumni of ISB&M, I can confidently say that the institute's focus on marketing and media gives it a unique edge in the management education landscape. The skills I learned at ISB&M have been directly applicable in my career in brand management. The industry projects and internships provide valuable practical experience. The alumni network is strong and very supportive across all campuses. ISB&M has established itself as a premier institute for marketing education in India."