MBA

MBA Marketing: Courses, Syllabus, Colleges, Fees, Careers, Scope 2024

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MBA Marketing Key Highlights 2024

₹6.5 - 25 LPA
Average Salary
2 Years
Duration
95%+
Placement Rate
₹2 - 25 L
Course Fees

Latest Update: CAT 2024 registration has started. Top IIMs like IIM Ahmedabad, IIM Bangalore, and IIM Calcutta offer excellent MBA Marketing programs with 100% placement records.

What is MBA Marketing?

MBA in Marketing is a 2-year postgraduate management program that focuses on developing skills in market analysis, consumer behavior, brand management, digital marketing, and sales strategies. It prepares students for leadership roles in marketing departments of various organizations.

The program combines theoretical knowledge with practical exposure through case studies, internships, and live projects. Marketing is one of the most popular MBA specializations due to its dynamic nature and high demand in the corporate world.

Why Choose MBA Marketing?
  • High Demand: Every company needs marketing professionals to promote their products/services
  • Lucrative Salaries: Marketing managers among highest paid professionals
  • Diverse Career Options: Opportunities in advertising, digital marketing, brand management, market research
  • Creative & Strategic: Blend of creativity and analytical thinking
  • Global Opportunities: Marketing skills are transferable across industries and countries
MBA Marketing Specializations

Digital Marketing

Focuses on online marketing strategies including SEO, SEM, social media marketing, email marketing, and content marketing.

Brand Management

Concentrates on building, maintaining, and enhancing brand equity and positioning in the market.

Sales Management

Focuses on sales strategies, distribution channels, and sales team management.

Market Research

Emphasizes consumer behavior analysis, data interpretation, and market trend analysis.

Top MBA Marketing Colleges in India
College Name Location Average Package Fees (approx) Entrance Exam
IIM Ahmedabad Ahmedabad ₹25 LPA ₹23 L CAT
IIM Bangalore Bangalore ₹28 LPA ₹23 L CAT
IIM Calcutta Kolkata ₹27 LPA ₹23 L CAT
XLRI Jamshedpur Jamshedpur ₹24 LPA ₹20 L XAT
FMS Delhi Delhi ₹22 LPA ₹2 L CAT