MBA Marketing: Courses, Syllabus, Colleges, Fees, Careers, Scope 2024
Latest Update: CAT 2024 registration has started. Top IIMs like IIM Ahmedabad, IIM Bangalore, and IIM Calcutta offer excellent MBA Marketing programs with 100% placement records.
MBA in Marketing is a 2-year postgraduate management program that focuses on developing skills in market analysis, consumer behavior, brand management, digital marketing, and sales strategies. It prepares students for leadership roles in marketing departments of various organizations.
The program combines theoretical knowledge with practical exposure through case studies, internships, and live projects. Marketing is one of the most popular MBA specializations due to its dynamic nature and high demand in the corporate world.
Focuses on online marketing strategies including SEO, SEM, social media marketing, email marketing, and content marketing.
Concentrates on building, maintaining, and enhancing brand equity and positioning in the market.
Focuses on sales strategies, distribution channels, and sales team management.
Emphasizes consumer behavior analysis, data interpretation, and market trend analysis.
| College Name | Location | Average Package | Fees (approx) | Entrance Exam |
|---|---|---|---|---|
| IIM Ahmedabad | Ahmedabad | ₹25 LPA | ₹23 L | CAT |
| IIM Bangalore | Bangalore | ₹28 LPA | ₹23 L | CAT |
| IIM Calcutta | Kolkata | ₹27 LPA | ₹23 L | CAT |
| XLRI Jamshedpur | Jamshedpur | ₹24 LPA | ₹20 L | XAT |
| FMS Delhi | Delhi | ₹22 LPA | ₹2 L | CAT |